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Home Self Help

Luis von Ahn, Co-Founder and CEO of Duolingo — How to Be (Truly) Mission-Driven, Monetization Experiments, 10x Growth, Org Chart Iterations for Impacting Metrics, The Intricate Path to an IPO, Best Hiring Practices, Catching Exam Cheaters, The Allure of Toto Toilets, The Future of Duolingo, and How to Stand Out in Your Career (#607)

Clever Read by Clever Read
July 13, 2022
in Self Help
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Artist's rendering of Louis von Ahn.
illustration via 99design

“Whenever someone asks you to do something after a long time, change the frame and say, ‘What if there was tomorrow? Would you like to do it or not?’ Almost always the answer is, ‘No, I definitely don’t want to do this tomorrow.’ And then you should answer on that basis.”

— Louis von Ahno

louis von ahno ,@LuisvonAhn) is an entrepreneurial and consulting professor at Carnegie Mellon University, considered one of the pioneers of crowdsourcing. He is known for co-inventing CAPTCHA, being a partner of MacArthur, and selling two companies to Google in his twenties.

He is currently the co-founder and CEO of Duolingo, a language-learning platform designed to bring free language education to the world. With over 500 million users, it is now the most popular language-learning platform and the most downloaded education app in the world.

Louis has been named one of Fantastic 10 By popular Science, one of the following 50 Best Minds in Science By discoverone of the following 35. innovators younger than By MIT Technology Reviewand one of them 100 Most Creative People in Business By fast company, Lewis in 2018. also won Lemelson-MIT AwardLargest Cash Prize for Invention in America

Please enjoy!

listen to the episode Apple Podcasts, Spotify, overcast, podcast addict, pocket cast, castbox, google podcasts, sewing machine, amazon music, Or on your favorite podcast platform. you can also Watch the interview on YouTube here,

offered to you by Athletic Greens all in one nutritional supplement, helix sleep premium mattressAnd LinkedIn Jobs Recruitment platform with 800M+ users. More on all three below.

transcript of this episode can be found here, tapes of all episodes can be found here,

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#607: Luis von Ahn, Duolingo Co-Founder & CEO – How to Be (Truely) Mission-Driven, Monetization Experiments, 10x Growth, Org Chart Iteration for Impacting Metrics, Complicated Path to IPO, Best Hiring Practices, Catching Exam cheaters, the allure of full toilets, the future of Duolingo, and how to stand out in your career



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want to hear When was the last time Louis Von Ah appeared on the show? listen to our conversation hereIn which we discuss why Louis left Google before the completion of his vesting phase, the pros and cons of running a tech company, Duolingo’s evolving business model, how Duolingo compares to college instruction, how Luis Computers Investigates and recruits science engineers, entrepreneurial resources, and many more,

#135: Louis von Ahn on learning languages, building companies and changing the world

What was your favorite quote or lesson from this episode? please tell me in the comments,

Scroll down for the link and show notes…

Selected links from episodes

  • connected with louis von ahno,

Twitter , linkedin

show notes

  • [05:03] Duolingo why the owl is green
  • [06:47] The main reasons behind the creation of Duolingo, and how Duolingo has evolved over the years
  • [12:48] Duolingo’s Monetization Efforts That Weren’t Very Successful
  • [21:06] After initial reluctance, how were Duolingo employees convinced there was a need for monetization?
  • [25:06] As machine-driven translation services become more sophisticated, will humans still want to learn other languages ​​through Duolingo?
  • [29:31] The most searched/influential languages ​​currently in the Duolingo system
  • [39:14] The evolution of Duolingo’s org chart
  • [45:40] Why Duolingo uses daily metrics
  • [48:33] book recommendations
  • [50:26] Lewis’s Most Worthwhile Investment
  • [52:20] new beliefs, behaviors, or habits
  • [55:20] Recent Life Changing Purchases
  • [1:02:39] What Louis’s Updated 2022 Billboard Could Say
  • [1:06:14] What does Luis mean when he refers to Duolingo’s “mission” and how the company’s tall outlook affects decision-making
  • [1:12:34] How Duolingo Hires Good Candidates for the Long Term
  • [1:18:50] Why and how did Duolingo go public?
  • [1:25:42] The biggest challenges Louis faces as CEO of a public company
  • [1:30:50] Duolingo is expanding to teach more than languages
  • [1:36:18] Duolingo English test: an at-home proficiency test accepted by 4,200 academic programs worldwide
  • [1:39:51] How Louis’ expertise in catching fraudsters during his time as a professor at Carnegie Mellon makes Duolingo products more trustworthy as accredited sources
  • [1:43:39] Brief conversation with Louis’ personal trainer who changed his regular breakfast—into a different regular breakfast
  • [1:44:38] Advice for young, motivated people entering the working world
  • [1:48:07] How Louis has gotten better at saying “no”.
  • [1:49:56] Louis’ request and parting thoughts from the audience

more guest quotes from interviews

“Something like 97 percent of our active users use Duolingo for free. Still, we make more money than all other education apps. We’re very proud of it.”
— Louis von Ahno

“If you’re not brushing with an electric toothbrush, you’re doing it wrong.”
— Louis von Ahno

“The attitude of simply finding a way to be useful takes you a long way.”
— Louis von Ahno

“Hopefully, most people have seen the Duolingo owl. It’s our mascot. First, it’s an owl because in most Western countries, the owl represents wisdom. Turns out this isn’t true at all in Asia. Now While we’re expanding into Asia, people ask us, ‘Why are you using owls? Owls are just vicious animals.'”
— Louis von Ahno

“Whenever someone asks you to do something after a long time, change the frame and say, ‘What if there was tomorrow? Would you like to do it or not?’ Almost always the answer is, ‘No, I definitely don’t want to do this tomorrow.’ And then you should answer on that basis.”
— Louis von Ahno

people mentioned

Related and recommended

The Tim Ferris Show one is One of the most popular podcasts in the world with over 700 million downloads. It has been voted “Best Apple Podcast” three times, is often the #1 interview podcast among all Apple podcasts, and has been ranked #1 out of 400,000+ podcasts on multiple occasions. To listen to any previous episode for free, watch this page,

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