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Charlotte’s Web It was one of the most important films of my generation. We watched as Charlotte, an intelligent and loving spider, uses her web to not only satisfy her own needs, but to save the life of someone she cares about, simple But with powerful messages that speak to the hearts of those who need them to reach.
building a personal brand It’s like building a cobweb, and you’re like Charlotte grabbing your people’s attention. The way your personal brand comes together creates an engaging web between your messaging, your presence, your SEO, your website, and more that calls to the very core of your audience.
The key to using the spider web method is for your people to connect at the points and make each touchpoint memorable and valuable. That way when people search for you or the type of services you provide, you become the obvious choice because you’ve built relationships with them at every potential touchpoint on the web.
how are you seen
Everywhere you are looked online (consciously and unintentionally) affects your worth. It is therefore important that you appear consistent and in line with your brand values. This means that every post, every profile, every picture and every website needs to bring out a coherent message and tone that evokes specific emotions in your audience.
For example, is your ideal customer someone who makes emotionally based decisions or logic-based decisions? If your ideal customer is an emotional decision-maker, you’ll need content that reflects their feelings, their current situation, and their ideal outcome in a more story-based way.
However, if your ideal customer is more logic-based in their decision making, they need content that has specific details from point A to point B with information so they can consider it. How your ideal customer processes information and makes their decisions will form the basis of your message (AKA: your spider web).
Along with that, make sure that your bio and photos are consistent across all platforms along with your brand message. And don’t forget to customize each message for the specific platform and audience you’re interacting with at each moment.
Viewers on Facebook interact with content differently than viewers on TikTok. You want to make sure that you understand how viewers want to interact with the content in their feed on a given platform. This will help make your content easily consumable—and when your content is easy to consume, it becomes easier for your audience to take to it.
driving result
Now that you know how your spider web is attracting people to you, you want to increase your results. The first thing you want to do is to make sure that you keep your online content up to date and up to date. Life happens, and it can be easy to go days, weeks, even (sometimes) months without releasing new content or updating what’s on your profile.
But it’s important to build this into a process in your business so that it’s easy for you to keep up with the content flow your people need to make a sound buying decision.
Looks like valuable content is posted a few times per week and looking at your bio once per month to see if anything needs updating.
Another powerful practice that will help you is to establish yourself to be discoverable. SEO isn’t the sexiest thing for us to talk about, but it’s important for you to show up in search when your ideal customers are Googling who to hire. One way to do this is to build backlinks and connect everything online using a consistent email address.
This means you want to build a professional website and an email address with it. These are the links and email addresses you build from. This allows your spider web to reach farther out on the Internet so that you can reach ideal customers that you cannot find on your social media algorithms alone.
getting social
Speaking of social media, let’s talk about how it works into your overall spider web to attract high-ticket, premium customers. Social media gives you the power to be more than just a business and attract the right customers. There is an engagement factor that makes your ideal customers get along with you on social which is not possible on your website.
But you want to be careful. Don’t join every social media platform just for the sake of it. Be strategic in your approach and use the platforms where your people live.
For example, Facebook might not be the best place for some experts or businesses. If you’re focused on B2B, especially medium-sized to large corporations, LinkedIn can provide you with the ability to better connect. Facebook is great for connecting with coaches and entrepreneurs, but it can be difficult to connect with decision-makers in larger businesses if you’re a consultant.
Be clear about your objectives and who you want to talk to.
Here’s a quick cheat sheet so you can use all kinds of content to promote your personal brand and expertise, with the respective platforms working well on each type of content:
- Pinterest: Share images, quotes and ideas
- Youtube: Share Short Videos, Reviews, Information & Entertainment
- Facebook: Share short posts, results and event information
- Eventbrite: Create an account and host virtual events
- LinkedIn: Create short, one- to three-paragraph posts with images
Make sure all of these social media profiles are linked to your website and personal brand name. This will help make you even more discoverable and will support other SEO work you do.
Since all these parts come together, you have your own special spider web that spreads across the internet to bring your ideal customers to you and make you stand out as the right choice for them. The more you refine it over time, the more effective it will be. Like Charlotte, her messages are becoming more compelling over time, so as you apply the spider web method, so will your message.
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