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In today’s chaotic world, you and your business must have a North Star. That’s a clear list of North Star standards and values. It’s that easy. Your success depends on setting your standards and values and holding them. The only way to do this is to raise the expectations of yourself and your business.
Calculate your standards and values by answering two basic questions: Who are you? And what do you stand for? If your business can detect and stick to those two truths, you will stand out. Today’s society accepts the subpar as the ideal. We need to raise the bar. If you maintain your standards and values, you will exceed average and demonstrate why your business is the best. This discipline will lead you to success.
Standards and values may not be the sexiest topics. You won’t find the average Joe talking about him at the bar after work. that’s the point. It is rare to have standards and values. It sets you apart. Align your values with your core principles and purpose, and your business will grow exponentially. The reverse is also true; If you choose to skimp on your values, if you don’t become lazy, complacent and motivated – or worse, unethical, make poor decisions – your business will fail under the daily pressures of the fast-paced world.
In fact, the moment you start to relax or become very comfortable in your business, the moment the devil starts knocking on the door of your company and your personal life, and it’s all downhill from there. . Standards and values are the horsepower, drivers of your company’s success, and without them, you’ll quickly find yourself lost among complacent, like-minded, average non-names who never make it to their business or personal goals. You don’t want to be one of them. Average is doing the lowest amount you can possibly do and is expecting the most. Average Joes wash up fast.
Standards and values mean you won’t be easily influenced by the crowd. To be successful in business you have to stick to your ethics. There is a big difference between “living a high life” and “living a life of high value”. Living the high life might mean going to the strip club after convention with all your sales buddies, justifying it as “networking.” But what I’ve found over time is that those contacts fade just as fast as the experience of going to the club. On the other hand, the really high-quality networking contacts I’ve made, the business contacts I want to connect with or aspire to be, I don’t get at strip clubs. I join them at conferences where they are working on their personal and professional development.
“Values are like fingerprints. No one is the same but you leave them on everything you do.” – Elvis Presley
Bottom-line? High-value individuals are found in high-value settings. So, audit your environment. See where you spend your time, see who you find in those environments, and see if the kind of people you meet are the kind of people you want to grow up with or become. If the answer is neither, you’ll have to raise the bar for yourself, change the game, and change your surroundings. By aligning your environment with your standards and values, your business and personal life will flourish.
Another part of this fight for standards in life is simply structuring your day to make it the best and most productive you can be. It reminds me of the old Trevor Vs Trevor who is publishing this today. When I was addicted to heroin, I went with the flow. I was easily persuaded to lower my standards, partying all night, usually did not end well. But today, with my high standards and values, I have found what works for my aligned goals. Every day, I challenge myself to do what’s best for me today,
If you do this in your personal life and in business, you will continuously grow and improve. Whatever “today’s great” is, perform on it. Thirteen years ago, he just wouldn’t have drugs one day. It was a victorious day.
Today, making a great day involves building a legacy, pulling the levers in life that continually add to my productivity and vision. Look at the billionaires of today. Even Elon, love him or hate him, is still taking steps, judging by where he wants to shape society with his own standards and values. So, which lever are you going to continue to pull from today? This is how you work your standards and values into the development of your life and business.
Whatever standards and values you choose, giving and serving should be part of your core principles. As much as we are talking about improving ourselves, growing our businesses, we cannot ignore that the best part of life is not really about us. We need to think less about ourselves, we need to get out of the fame game. It could be a trap. We’ve all done it. We are all human. But, in the end, it should be more about peeing one’s nose and making deals. Is our core value to show off, or is it to shine?
I would say, serving my customers, employees, partnerships and even my family – that’s where I am doing my best. When my standards are high in those areas, through service, everyone wins. And everyone is motivated to better themselves, which translates into even greater success.
Ultimately, what sets you up for success in business are your decisions. You have to choose. You choose what standards and values you have. You choose whether you want a high life or a high quality person. You choose whether you are average, or excellent. You choose which lever to pull and which lever not to pull. You choose which environment you want to live in and which environment you are going to avoid. You choose how you are going to structure your day or whether your day shapes you.
Nothing is completely out of your control. You design your life. And by designing your life, you design how you are going to be successful now and in the future. In business and in your own life, it all starts with the standards and values you choose to pursue your success.
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