The Wall Street Journal reported Friday that Alphabet’s YouTube is planning to launch an online store for streaming video services.
The report, citing people close to recent discussions, said the company has renewed talks with entertainment companies about participating in the platform, which it is referring to internally as the “Channel Store”. Is.
The report states that the platform has been in the works for at least 18 months and could be available as early as this fall.
Alphabet did not immediately respond to a Reuters request for comment.
With more consumers cutting the cord on cable or satellite TV and moving to subscription-based streaming services, the planned launch will allow youtube to join companies like stop And Apple To gain a share of the already crowded streaming market.
Earlier this week, the New York Times reported that walmart Has held talks with media companies to include streaming entertainment in its membership service.
Last month, YouTube cooperated With Shopify to allow merchants to sell via the video platform, as the Canadian company seeks to tap into the growing number of content creators launching their own e-commerce stores. The partnership, which builds on an existing one with Google, will allow merchants to integrate their online store with YouTube, which reaches more than two billion monthly users. Shopify, which makes tools for merchants to set up their online stores, in June launched new features to help its customers combat the post-pandemic slowdown in online shopping at other businesses and Twitter.
© Thomson Reuters 2022