Alphabet Inc.’s YouTube plans to launch an online store for streaming video services, the Wall Street Journal reported Friday.
The report, citing people close to recent discussions, said the company has renewed talks with entertainment companies about participating in the platform, which it is referring to internally as the “Channel Store”. Is.
The report states that the platform has been in the works for at least 18 months and could be available as early as this fall.
Alphabet did not immediately respond to a Reuters request for comment.
With more consumers cutting the cord on cable or satellite TV and moving to subscription-based streaming services, the planned launch joins companies like Roku Inc and Apple to gain a share of the already crowded streaming market. will allow it to happen.
Earlier this week, the New York Times reported that Walmart Inc. is in talks with media companies about adding streaming entertainment to its subscription service.
(Except for the title, this story has not been edited by NDTV staff and is published from a syndicated feed.)