Since IPL is a sure shot winner, BCCI can go ahead and change the order with bilateral rights.
With T20 leagues mushrooming around the world, interest in ODIs waning and the length of the Test calendar shrinking, there was a feeling that the game would take a major turn in 2022 as major cricket broadcast rights were renewed. The value of the recently concluded ICC media rights ($3 billion over 4 years) and IPL rights package ($6 billion over 5 years) however showed that the market has lapped up all cricket at the plate, international and franchise.
It also gives the Board of Control for Cricket in India (BCCI) a similar increase in its bilateral broadcasting rights – India’s domestic international matches – coming up for renewal in 2023. Market players already know what is on offer. According to the Future Tour Schedule (FTP), India will play 20 Tests, 21 ODIs and 31 T20Is at home in the next four years (2023-27). A BCCI official confirmed that it will more or less offer the board as it tries to reduce the duration of the rights cycle from five to four years in line with the ICC rights cycle. “Going forward, we are looking at the rights of BCCI first, then IPL.
