Paul Heyman on what WWE should consider when bringing in celebrities
Paul Heyman has had his experiences with celebrities in wrestling, and he recently spoke about what WWE should consider when considering celebrity appearances. Heyman was a guest on a recent episode of After the Bell and was asked by Corey Graves what he wanted WWE to move towards in terms of the entertainment industry. You can check out the highlights below:
What WWE has to consider in bringing in celebrities: “You know, the whole concept, who’s really going to fit in with our product? Who has product knowledge, who can speak competently about what we do, and what will they say after their experience here? It doesn’t do us any good to bring somebody in, spend all this time and money and network television time and put our publicity machine behind somebody, and then they go and write a book and say, ‘What a **** time.’ I was in WWE. It does us no good. The idea is to find people who have some kind of appreciation for the art form displayed here at night.
On how Logan Paul fits that criteria: “Look at his match with The Miz. He came to play. It’s not somebody who wanted to put on a show like, ‘Well, what can I get away with doing?’ Someone who wanted her match to be judged against all the other matches on the show. And since the show was SummerSlam, it was a huge event. And he was competitive. Competing with everyone else on the show, trying to get the best match of the night, trying to please the audience more than other specials.
“It says a lot. It’s not someone saying, ‘Okay, okay, tell me what I know, okay, I won’t — I’ll try not to steal it.’ That’s somebody who’s come in as a rival to everybody on the roster. That’s really impressive. Somebody who loves it. Somebody who takes it seriously. That’s somebody who goes to WWE and says, ‘If I get that one lucky punch, I’ll be champion. You’ve given me 365 days a year to promote this thing.’ Because I’ll be someone I’m not’ – he won’t be David Arquette with the title. He won’t be. He won’t be a disgrace. He takes it very seriously.
If you use any of the quotes in this article, please credit WWE’s After the Bell with an h/t to 411mania.com for the transcription.