Twenty-five years after entering India by selling products and services through partners, iconic consumer technology brand Apple on Tuesday opened the country’s first retail store in Mumbai.
Chief executive Tim Cook opened the doors of the store located in a mall in the Bandra Kurla Complex (PKC) business district at exactly 11am to welcome the first batch of customers.
Dressed in a black T-shirt and gray pants, along with the company’s senior vice president of retail, Deirdre O’Brien, Cook opened the store’s doors to step into the crowded foyer to pose for the media, then began greeting customers. shop.
As the store’s 100-plus employees and company executives from around the world cheered, Cook greeted about a dozen customers for seven minutes before heading back into the store.
Excitement levels were already high in the last fortnight since the company announced the opening of the store, with many fans queuing up at the mall since morning to be among the first to shop at the store.
The chef posed for selfies with customers and exchanged quick pleasantries before welcoming them inside the store at Jio World Drive Mall.
The launch of the Mumbai store will be followed by the opening of another retail outlet in Saket, New Delhi on Thursday.