From Boardrooms to Digital Buzz: Launch of Handshakes to Hashtags at the New Delhi World Book Fair 2026
The New Delhi World Book Fair 2026 proudly presents the launch of Handshakes to Hashtags: A Sales Odyssey, an engaging and insightful debut by Anoop Murali. Blending old-school sales wisdom with modern digital realities, this book captures the evolution of selling—from firm handshakes and face-to-face pitches to hashtags, algorithms, and online influence.
Practical, witty, and deeply rooted in real-world experience, this book is a must-read for professionals navigating today’s fast-changing business landscape.
About the Book
Handshakes to Hashtags is a sales journey told the way it should be—clear, relatable, and refreshingly honest.
Written in a down-to-earth, conversational style, the book offers actionable insights and proven methodologies for driving long-term growth and building sustainable success. Each section begins and ends with point-by-point takeaways, making it easy to read, easy to revisit, and easy to apply.
Drawing from real-world case studies and personal anecdotes, Anoop Murali takes readers through:
- The early, relationship-driven days of traditional sales
- The shift toward data, digital tools, and online engagement
- Practical methods to stay relevant in an ever-evolving market
- Lessons learned from wins, failures, and everything in between
The tone is informal and engaging, sprinkled with witty observations and figurative language that keep the content lively without diluting its substance. Whether you’re a seasoned sales professional or just starting out, this book informs, entertains, and empowers in equal measure.
The Book Launch Event
New Delhi World Book Fair 2026
The official launch of Handshakes to Hashtags: A Sales Odyssey will take place at the New Delhi World Book Fair 2026, celebrating contemporary business writing that bridges experience with innovation.
Event Highlights:
- Insights into the evolution of sales from traditional to digital
- Discussions on proven sales methodologies for modern businesses
- Anecdotes from real-life sales journeys and case studies
- Practical takeaways for professionals, entrepreneurs, and students
This launch offers valuable perspectives for anyone involved in sales, marketing, business development, or entrepreneurship.
About the Author – Anoop Murali
Anoop Murali, born in 1975 and raised in Bangalore, discovered his love for stories and storytelling early in life. With over 25 years of experience in sales and business development, he has spent his career mastering the art of persuasion, connection, and communication.
A seasoned corporate professional, Anoop brings a storyteller’s charm to his writing—blending real-world sales wisdom with humour and insight. Beyond the boardroom, he is an adventurer at heart, drawn to the outdoors, adventure sports, and meaningful conversations.
A voracious reader and natural extrovert, Anoop’s gregarious spirit shines through in his debut book, making Handshakes to Hashtags both informative and enjoyable to read.
Why You Need Handshakes to Hashtags
This book is ideal for readers who:
- Work in sales, marketing, or business development
- Want practical strategies, not abstract theories
- Are adapting to digital transformation in business
- Enjoy learning through stories and real-life examples
By the end of the book, readers will:
- Understand how sales has evolved across generations
- Gain actionable techniques to drive long-term growth
- Learn how to balance human connection with digital tools
- Feel confident navigating today’s dynamic business world
Join us at the New Delhi World Book Fair 2026 to explore Handshakes to Hashtags—a lively, insightful guide to selling smarter in a world that never stops changing.
Because while tools evolve, the art of connection never goes out of style.
